who are they

My career in fashion started nearly 10 years ago, when I decided to take style blogging and web design by storm. I knew nothing of sustainability, ethics, or how the industry operated, and was inspired solely by my love of fashion, how it can be a gateway to expression, and how, eventually I wanted to run my very own heute-couture brand.

It wasn’t until a year after blogging that it hit me. I was at my local mall, shopping for my next fast-fashion fit for a blog shoot, when I saw the back room of a major fast-fashion retailer. Hundreds, if not thousands, of garments spilling from the walls and floors, it was barely possible to walk. That’s when I thought, Where do these returns even go? That’s A LOT of clothes. Yet the racks are always full… Where do the unsold goods go? That spark of curiosity is what catapulted me into what has become my career to this day.

I wanted to understand how brands get in our heads and live there rent-free without making us question their decisions. Throughout this decade of learning and growing, I studied Marketing & Comms at BCIT, Sustainable Business Strategy at Harvard Business School, and took a myriad of courses and certifications within the ethics, supply chain, and environmental justice sectors in fashion to deeply understand the problems and find solutions. In 2021, I dove head first into self-employment and created Naturspired® Media Inc. and The Naturspired® Podcast, where I interview sustainability leaders and touch on important topics that need attention.

In 2022, I started designing and creating garments for the first time, as I promised myself I wouldn’t create anything until I knew how to do it as sustainably as possible. Even after nearly a decade, I feel my story is just beginning. I’ve learned so much, and this has taught me that I still know nothing. I’m on a mission to inspire action through thought-provoking art and genderless design. I hope you join me as I attempt to make a difference in my little corner of the world.